› BITI / USE CASES › two ways people make money with the desk
biti
Make money ↗

BITI / USE CASES

Built for people
who work alone.

Two field guides: how a one-person agency keeps the pipeline full while doing the client work, and how a solo founder gets from an idea to the first paid customer.

AGENCY

The solo agency owner: a full pipeline without a sales team

Find clients that fit, write outreach you actually want to send, and stop the feast-or-famine months.

FOUNDER

The solo founder: from an idea to the first paid customer

Pick one offer, find the one thing blocking money, and prove it with real conversations instead of more building.

USE CASE 01 · SOLO AGENCY OWNER

How a solo agency owner keeps the pipeline full without a sales team

When you are the strategist, the designer, the account manager, and the salesperson, selling is the first thing to slip. Here is how to run it from one desk in about twenty minutes a day.

The problem: you sell when you're empty, and deliver when you're full

Most one-person agencies run on a cycle everyone recognises. A client project lands, you disappear into delivery, outreach stops, and six weeks later the project ends with nothing lined up behind it. Then comes a panicked month of cold messages, discounts, and "just checking in" emails.

The fix is not a bigger sales push. It is a small, steady one that survives busy weeks. That is what Biti is set up to do: keep one clear goal on the screen, show you the one thing blocking it, and do the slow parts of selling for you, so the part only you can do takes minutes.

1. Start with a goal that has a number and a date

Open the desk from Grow my business and give Biti your real numbers: paying clients, monthly revenue, conversations this month. Then set a goal like two new retainers by the end of next month. Biti turns that into pace. The goal bar in the chat tells you whether you are on pace or behind, and what that means per week.

From here, every chat with Biti is measured against that number. Ask about pricing, a proposal, or a tricky client, and the answer comes back tied to the gap you are trying to close.

2. Find out where the money is leaking

The Current constraint card names the one thing holding revenue back, and shows why, straight from your numbers. For agencies it is usually one of two things:

  • Demand: not enough of the right people to talk to. The work is finding and starting conversations.
  • Conversion: calls happen, but proposals stall. The work is a tighter offer and a clear ask to the people already in play.

That diagnosis decides the next batch of work, so you are not writing LinkedIn posts when the real problem is three proposals nobody followed up on.

3. Let Biti do the searching and the first draft

Dispatch is where the real-world work happens. Describe who you serve and where (say, independent dental clinics in Austin) and Biti searches the web for businesses that match, then opens each website to check it is real. It can scan a site for a public email, phone number, and social links, so you are not digging through contact pages.

Pick the ones worth contacting and Biti writes a short, personal first email for each one, opening with something specific from their own site. You read every draft, edit what you want, and send it yourself. Nothing leaves without your click.

4. Hand Biti the whole job

On a busy week, type one line in the chat:

/mission book 5 intro calls with dental clinics in Austin

Biti plans the steps and works through them one by one: write the offer page, find clinics, scan their sites, draft the emails. The mission card shows each step as it finishes. When it reaches something only you can do, like sending the emails or taking the call, it stops and waits, and adds it to your promises so it does not get lost.

5. Keep a named pipeline, and let Biti hold you to it

Every person you contact goes on the pipeline by name: target, conversation, offer, paid. Names never inflate your numbers; only the metrics you type count. When you tell Biti "I'll send the proposal Friday", it saves that as a promise and asks how it went when Friday comes. That single habit closes more deals than any template.

6. Give each offer its own page

Ask Biti for what the week needs: /page a one-page proposal for a monthly SEO retainer, a call script, a list of answers to the objections you keep hearing. Each one lands in Documents, written from your business record, and you can ask Biti to improve it. Your website works the same way: a landing page for your offer, written by Biti, edited in the studio, and published to a link you can put in every email.

An example week, in about 20 minutes a day

  1. Monday: Biti finds 8 clinics in your city, scans their sites, and drafts 8 emails. You edit and send 5.
  2. Tuesday: One replies. You add them to the pipeline as a conversation and ask Biti to prep the call.
  3. Wednesday: After the call, you log what they said. Biti saves the objection to memory and drafts a follow-up.
  4. Thursday: Biti checks in on the proposal you promised. You send it.
  5. Friday: You close the cycle: cash in, names that moved, one lesson. Biti plans next week from it.

An illustration of how the desk is used, not a promised result.

What Biti will not do

It will not email, post, or charge anyone on its own, and it will not invent clients, results, or testimonials for your pages. It does not connect to your CRM or inbox yet; you keep the pipeline on the desk. The goal is simple: the selling keeps moving even in the weeks you are buried in delivery.

Keep the pipeline moving while you deliver.

Grow my agency ↗

USE CASE 02 · SOLO FOUNDER

How a solo founder gets from an idea to the first paid customer

Building alone makes it easy to keep building. Biti's job is the opposite: find the shortest path to someone paying, and keep you on it.

The problem: more product feels like progress

When nobody is paying yet, there is always one more feature, one more tweak to the landing page, one more week before it is "ready to show". None of that tells you whether anyone will pay. A conversation does. A priced ask does. Biti is built around that rule: cash and customers first, and every test gets a number, a deadline, and a stop rule.

1. Start from an idea, or from nothing

If you already know what you want to build, choose I have a business idea and describe it: who it is for, and the outcome they pay for. If you don't, choose I need a business idea and tell Biti your skills, the people you can reach, and the hours you have. It proposes a first offer you can accept, change, or throw away.

Either way you land on a desk with a live business record, and Biti writes five working documents from it: a business thesis, a constraint memo, the current cycle plan, branding, and a market analysis. Anything it does not know is marked as a guess to check, not dressed up as fact.

2. You already have a landing page

New businesses get a landing page the moment the desk opens, written from your record: the problem, what they get, how it works, the offer, and questions. Open Menu → Settings → Website to change the layout, fonts, and colour, edit any section, or just tell Biti "make it shorter" or "design it for me". Publish it and you get a link to put in every message. It exists to start conversations, not to be perfect.

3. Let the constraint decide what to work on

For a new business the first constraint is almost always customer evidence: fewer than ten real conversations. The constraint card shows the count against that line and the work that clears it: build a list of the right people, write the questions, and have the conversations. After that the constraint moves on its own, to a paid pilot, then to the first revenue milestone, then to one measured growth experiment.

4. Work needs a result, not a checkmark

Every task on the desk closes with evidence: a quote someone said, a number, a link, or a plain "no result" with the reason. Biti rejects "done" and "ok". It sounds strict, but it is what stops a month of busy work from looking like progress. A logged "no" is progress too; it tells you what to change.

When all the work in a cycle has a result, you close it with three things: cash in, the names that moved, and one lesson. Biti rewrites the memo and plan from that lesson and sets up the next cycle.

5. A cofounder in the chat

Biti talks like an experienced operator, not a motivational coach. Ask how to price and it gives you a number and the reason. Tell it you'll call three people tomorrow and it saves the promise and asks how it went. If you are avoiding the scary task, like asking for money, it says so, kindly. The suggestions under the chat change with where you are: set a goal, follow up a promise, close the cycle, or catch up when you are behind pace.

For bigger jobs, hand over the whole thing with /mission, or ask for any document you need with /page.

6. Keep going while you're away

Turn on the Company loop and background agents keep working once a day: a planning review of your constraint, web research with the sources cited, and draft offers and outreach ready for you to review. You come back to a review and drafts, not a blank board. Nothing is sent or published for you.

An example first month

  1. Week 1: Pick one offer. Publish the landing page. Build a list of 30 people who fit and write the interview questions.
  2. Week 2: Have the first conversations. Log the exact words people use for the problem.
  3. Week 3: Rewrite the offer in their words. Ask the three most interested to pay for a small pilot.
  4. Week 4: Deliver the pilot result, ask to continue, and close the cycle with cash, names, and one lesson.

An illustration of how the desk is used, not a promised result.

What Biti will not do

It will not build your product, pretend your idea is validated, or fill your pages with made-up customers. It keeps one question in front of you every day: what is the smallest thing you can do today that gets someone closer to paying?

Turn one idea into one paying customer.

Create a business ↗

BITI / START

Pick your path.

Create a new business or grow the one you have. Try it free for 3 days.